The Exquisite Art of Block Printing June 02, 2017 11:48
From clothes to gift-wrapping paper, bags to cushion covers, block prints can be found everywhere!The art of block printing dates back ages; it has travelled through time and evolved to gather a global appeal. This article will give you a quick glimpse of the beautiful art of block printing-where it originated, the printmaking process with its different techniques and its influence on present day fashion.
Block Printed Kurta and Pants from The Loom
(Image Source : www.theloom.in )
Amidst Red Bricks and Bougainvillea May 20, 2017 11:41
Campus Diary – In conversation with the students of Jawaharlal Nehru University, New Delhi.
At ‘The Loom’, we are all about reconnecting with our traditional/ ethnic roots. We have not relegated ourselves to simply endorse and exchange ethnic/ traditional products with the nation. We have almost taken it to our stride to explore the awareness among people about their traditional roots, their will to revive it and for the ones lesser aware, to create awareness about the same! For at ‘The Loom’ we believe, ‘Roots, They Matter’ and we try to work on this motto as far as possible! Therefore, ‘The Loom’ family came up with an outlandish plan of action with the agenda of ‘rejuvenating roots’. We have decided to have ‘Campus Conversations’ in different colleges in India, to explore the youth’s sentimentality regarding ethnicity and traditional essence in contemporary fashion. We further planned to create ‘Campus Diaries’ - archives of our enriching campus conversations to be read and shared by everyone.
Rooted in Nature: Terracotta Jewelry May 11, 2017 11:14
If you’ve ever been to a local arts and crafts exhibition, local market or handicrafts store, you may have surely come across a number of stalls or a section filled with terracotta pots, artifacts and sculptures. Usually, terracotta is associated with pottery, home décor items and ornaments. However, terracotta hasbeen synonymous with jewelry as well.
Terracotta Jhumka Earrings after adding colors & decorations
(Image Source : thehandiraftstoress.blogspot.in )
Summer Shoe Styles May 11, 2017 11:14
Slippers or simple rubber Chappals are the go to shoes for the summer season. But sometimes it’s hard to wear slippers or flip-flops out side the house or for certain occasions (like festivals or formal events). So what shoes do you wear, that are comfortable, look stylish, fashionable and also great for the summer? We’ve rounded up three summer shoe styles that check all the boxes for summer footwear, while also being very much in trend this season:
Pink & Yellow Kolhapuris from The Loom
The Charm Of Chanderi May 04, 2017 15:12
Etymologically speaking the fabric Chanderi, received its name from a village, situated between the hills Vindhyachal in the state of Madhya Pradesh. The history of the evolution of this fabric is believed to date back to the Vedic period. If one considers the turning point of the history of this fabric, the epoch of (circa) 1890’s becomes important. It was during that time when the weavers changed their course of weaving from hand spun yarn to mill yarn. Further, in the year 1910, the royal Maratha clan of Shinde adorned the chanderi fabrics by getting them weaved into sarees. The embroidery motifs on those royal chanderi sarees were mostly done with gold threads. It was during this time that the weavers of chanderi enmeshed silk yarn into the cotton yarns and this fabric continued to maintain its royal hiatus throughout the Mughal era.
The princess of handloom- Chanderi
3 Reasons To Wear Fabric Jewelry May 03, 2017 15:29
‘Jewelry’, some words that come to mind when this term is used are gold, silver, diamonds or gemstones. Beautiful handcrafted fine jewelry is always a pleasure to wear, but why not try wearing jewelry made of other materials like clay (see article terracotta jewelry for more info) or fabric for a change? Here we bring you three reasons to wear fabric jewelry, along with style tips on how to pair them with your outfits:
Blue Braided Hand Woven Necklace from The Loom
Ethnic Interiors May 03, 2017 12:22
Beauty lies in the finest nuances of one’s life. It is this sense of acute refinement, a love for finer things in life, that transcends one’s house into home and this home in turn, becomes reflective of one’s persona!
Contemporary, classy Dhurries with tassels , from The Loom
A Guide To Fashionable Summer Dresses! April 27, 2017 17:35
Ice cream, air conditioning and iced beverages, are just a few things to help stay cool in summer. But apart from all these things, summer is also a great time to wear an array of dresses in different styles. The best part about wearing dresses is that they not only look good but also feel good, as they help you stay cool and get past the hot summer days. With that thought,here is a quick guide to summer dresses that will help you stay stylishly fashionable yet beat the heat!
Pink Tie-Dye Midi Dress from The Loom
3 Styles To Try With Tassels! April 15, 2017 11:54
Tasseled earrings, tasseled necklaces, tasseled bracelets, tassels are everywhere! Tassels are in trend and are commonly seen as fashion jewelry these days. They actually started out as decorative cloth ornaments and are usually made of a bundle of threads. Apart from fashion jewelry tassels are being used to embellish other things as well. Here we’ve put together three tassel style ideas, which are innovative and super easy to try:
Tasseled cushion cover from The Loom
Jiggle In Jackets April 15, 2017 11:54
With the impending sweltering heat, the idea of adding a second layer of clothing seems almost obnoxious, doesn’t it? In fact, adorning jackets in the summer months could be the last thing on one’s mind. All the spaghetti, cammi, sleeveless, cold shoulder, off shoulder tops are your bosom friends for the summer; however, hands up – the one’s to crib, two days post your tryst with these tops, about the ugly tans that you’ve got stuck with? I can visualize quite a few raised hands out there, without qualms.
Cotton Packfly jackets from The Loom.
Stay Cool in Summer With These Fabrics! April 05, 2017 22:09
Mangoes everywhere, staying indoors, summer vacations and rising temperatures, are some of the signs that the great Indian summer is right around the corner. With temperatures rising above 40 degrees, how can you stay cool yet stylish and defeat the sweaty summer? Here are five fabrics that will help you beat the heatyet remain fashionably in trend.
White and Blue Stripes Khadi Dress
(Image Source : www.theloom.in )
The Timeless Dhurrie April 05, 2017 22:08
Dhurrie is a simple yet beautiful rug that a lot of us have at home or may have come across while shopping for home décor items. Visually pleasing to the eye, and multifunctional, Dhurries are a great way to liven up a space or add a bit of coziness to a place. But before reaching their modern day ornamental appeal, Dhurries were solely used for practical purposes mainly in India. Today they are famous globally and are commonly available almost everywhere.
CottonDhurrie with tassels from The Loom
(Image Source : www.theloom.in )
Amazon India Fashion Week AW’17 April 05, 2017 22:03
Review Of The Event ‘Golden Threads Of Assam Presents Samant Chauhan’ (Day 2)
Day two of Amazon India Fashion Week AW’17 reverberated the spirit of day one; the spirit of keeping up with FDCI’s commitment of the ‘Make In India’ campaign. Out of the array of events of Day 2, Samant Chauhan’s show in association with The Golden Threads of Assam is worth mentioning.
Cotton-Candy March 30, 2017 14:02
‘Cotton Candy’- does the name instill any idea in you as of yet? Or are you struggling to contemplate what this article is going to be about? Before anything else, let’s take a walk down memory lane. Remember the times, when a major reason to visit the local fairs was to grab those mesmerizing, magnanimous cotton candies in pink and blue? Ah, the sheer delight in simply watching those colourful candies, let alone their taste! As adults, when you indulge in your cotton candy rhapsody, you’d realize, more than the act of devouring, it was the entire idea attached to it, which has remained etched in our psyche; especially the joyful colours of those candies.
Cotton kurta palazzo set from The Loom
Bagging Statements March 27, 2017 15:29
Look out for the least fashion conscious soul around you and question the person, about the importance of a bag for her attire. The results would be astounding, I bet! One would be surprised to find out that, even the least fancy person, tries her hands in carrying a fairly attractive bag. But have we ever thought, why? Come to think of it, why does a person, (maybe otherwise, most consciously nonchalant about fashion, still) try that extra mile for bags?
Leather iPad sleeve bags from The Loom
Pantone’s Top Ten Colors for Spring'17 March 27, 2017 15:19
Fashion trends are seen, heard and known about, but did you know about the color trends that inspire these fashion trends? PantoneLLCis a world-renowned color authority that brings out a range of colors twice each year. These color reports are based on colors that symbolize and reflect the current global cultural climate. It is these colors that serve as inspiration to fashion designers for their upcoming collections.Here is a quick snapshot of the top ten colors for Spring 2017along with style ideas (all garments in images available on The Loom) on how to wear them:
Island Paradise and yellow dyed Sari
(Image Source : www.theloom.in )
Madhubani - Art to wear! March 25, 2017 15:21
Madhubani artis one of Indian’s oldest folk art forms. It has been around for centuries and it is only now beginning to come into the limelight through modern adaptations. Madhubani art started out as traditional paintings done by women from the village of Mithila, eventually evolved into paper and canvas paintings and has now made its foray into fashion.
Hand Painted Madhubani Dupatta
(Image Source : www.theloom.in )
Krazy About Kohlapuri! March 25, 2017 15:21
Kohlapuri chappals are traditional Indian footwear that have been in vogue from the earliest of time and refuses to go out of fashion! This ethnic footwear is made of leather and till date, hued and tanned with vegetable dyes. It is an open toed sandal, with a T-strap placed in-between the thumb and second finger of the feet. There is a small leather strap reminiscent to a toe ring gripping the thumb finger of the feet.
(Image Source : pinterest.com )
Let’s Play Holi, Fashionably! March 19, 2017 00:00
What are your grand plans for the most colourful festival of the year? What about your attire for the most vibrant festival of the year? Dressing up for this particular festival can be quite a task. This traditional Indian festival is different from the other festivities in terms of dressing up; for on this day we want to look our fashionable best albeit there is also the lurking thought of messy gulals damaging our outfits. So, if you are still skeptical about your Holi attire, (given the fact that it is just around the corner, ready to knock your doors any time now), here are few styling tips for you all to celebrate your Holi, but in a fashionable way!
Pastel Pledge! March 18, 2017 23:59
Pastel pink kurta-palazzo set from The Loom
With spring in full bloom and with the colour burst all around us could not help but writing an article about Pastel Shades. Pastel shades, also referred to as ‘Chalky Colours’ (since it has the matte feel of the coloured chalk) are so much in vogue and most rightly so! They are essentially known as the ‘spring colours’ in the world of fashion; however they can be worn during any time of the year, if you style it right. In fact they can be beautifully utilized the break the mundane vibes of the grays and the browns – the dominant colour palette of winter fashion.
Fashion For Cause – Review of Mijwan Summer 2017 March 18, 2017 23:57
A fundraiser fashion show by Manish Malhotra for Mijwan Welfare Society.
Mijwan Summer 2017
(Image Source : www.pinkvilla.com )
NGO Mijwan welfare society was the initiative of Lt. Kaifi Azmi, revered Urdu poet and father of actress Shabana Azmi. Named after the village, Mijwan in Uttar Pradesh, this NGO was started with the goal of creating employment opportunities women, in need for the same. Another major agenda of this organization was to revive the depleting traditional Indian handicraft – the art of chikankari embroidery. Currently the leading figure of this welfare organization is Shabana Azmi and Naresh Goyal’s daughter Namrata Goyal.
The Batik art March 15, 2017 23:09
Resist-dyeing itself is a very interesting concept of introducing patterns to a fabric by omitting colors in places in an artistic way, while allowing them on the rest of it. Among many practiced resist-dyeing techniques, one of the most fascinating and perhaps the easiest after tie-dye, is ‘Batik’.
The Batik art is generally believed to have originated in the famous island “Java” of Indonesia around 1516 BC. And Europeans are considered first to have learnt this art from Java. As confirmed by the various sources, Batik also has a history in ancient Egypt. Gradually this simple and yet so sophisticated art earned huge appreciation and acceptance and got spread from one country to another, including India, Japan, America and Africa. In ancient times, women loved to use this art to engage themselves in something amusing to make use of their spare time. Triggering their creative instincts, they came up with captivating designs, most of which were nature-inspired. Sculptures of Ajanta, Ellora and Khajuraho also served as a stimulus to this art form.
Wooden Blocks Carved with Intricate Patterns
(Image Source : Pinterest )
Holi Style- Add colour to your wardrobe this summer! March 15, 2017 23:08
The festival of colours Holi is right around the corner. Holi marks the ending of winter and the beginning of spring. So that means it’s a whole new season with new trends.Just like the way Holi is celebrated with so much cheer and colour, why not bring in a splash of fun colours to your summer wardrobe as well! Here are three popular spring/summer 2017 fashion trends to try and help you add some colour to your wardrobe:
- Fun Floral: Floral prints never seem to go out of style and can be easily worn throughout the year. This year’s trend is floral on floral, that is wearing floral from head to toe, that particularly gives a retro vibe. Whether it is wearing a beautiful floral print dress or paring a floral top with floral pants, the options are endless. This is one trend that looks good visually and is super easy to wear.
(Image Source : www.theloom.in )
Dhokra Jewelry March 15, 2017 23:08
Dhokra is a traditional Indian art form, the origin of which dates back to the Indus Valley civilization, about four thousand years back. The name Dhokra has originated from the Dhokra- Damar indigenous group of West Bengal. However, this indigenous group, has its web spread across parts of Jharkhand, Orissa, Chhattisgarh to a large extend and Rajasthan and even Kerala too, to some extent. The geographical web of this indigenous group becomes the reason of the coherent popularity of Dhokra art.
Five Tips to shop sustainably! March 09, 2017 13:30
In the past couple of articles we’ve talked all about sustainable fashion, what it’s about and how it is the latest emerging trend in the fashion world. One thing is for sure that sustainable fashion is here to stay. So, with all this buzz of sustainability, eco-friendly living and fashion how does one keep up and adapt? We’ve put together five easy tips on how to shop sustainably! (These tips not only apply to garments in particular but also to other products as well):
Chhau Masks – An Extraordinary Indian Handicraft March 03, 2017 20:14
Chhau Nach or Chhau is a semi-classical dance form that has evolved from the nooks of Bengal, Jharkhand and Orissa. Specifically it originated from the Mayurbhanj district of Orissa. History reveals this dance form has its roots anchored in the realms of indigenous folk culture. This dance form is an amalgamation of martial arts, acrobatics with a semi-classical spirit. It is essentially performed by male dancers, during the night at local stages called the ‘akhra’ or ‘ashor’. The dance is usually performed in these regions during different local festivals, especially during the spring festival known as ‘Chaitra Parva’; a festival common in all the three regions of Bengal, Jharkhand and Orissa. Traditionally various episodes from the Ramayana, Mahabharata, Puranas and other Indian epics were performed in the Chhau dance which served as a great source of entertainment for the local people, who would watch these performances with utmost diligence and reverence. Driving away evil spirit was believed to be the motive of this indigenous dance form, with an aim of spreading righteous spirit among people.
All About Sustainable Fashion March 03, 2017 20:12
Global warning, increased pollution and waste, are some of the factors that are making the world move towards a more conscience, eco-friendly way of living. The fashion industry has caught on too with the emerging trend of sustainable fashion.There are multiple arguments about what exactly defines sustainable fashion. To sum them all up and put it simply, sustainable fashion is about creating processes (from growing raw materials, such as cotton to the actual finished product such as clothing) and products that aresocially responsible and impact the environment in a positive way.
Shake your Pom-Pom! March 03, 2017 20:10
The ‘Pom-Pom’ frenzy is becoming so viral in India that it rightly deserves some recognition in the blog! The pom-pom accessories that are in fashion these days completely encapsulates the spirit of the literal ‘pom-poms’. The accessory pom-poms are colorful cotton balls or tufts, been used to embellish earrings, shoes, bags and even apparel. The accessories using colorful cotton ball pom-poms are so vibrant in nature that they can transform any mundane outfit into something exciting in a jiffy! Here is a list of pom-pom accessories in vogue and few style tips to make best use of them
Jutaa Nahi Japani! February 24, 2017 14:39
Traditional Indian Footwear And Their Modern Renditions.
Why should the ‘jutaa’ be ‘Japani’ if our ‘dil’ is ‘Hindustani’? Let the ‘jutaa’ be Hindustani too, if the ‘dil’ is so! On that note, traditional Indian footwear has a charm of its own. Laced with history, culture and aesthetics, traditional Indian footwear has come a long way from remaining only traditional, in contemporary India. They may be varied in terms of pattern, style and material but there is a spirit of elegance that is common in them. Till date these shoes serve as the epitome of arduous work of the Indian artisans. Below are short descriptions of three kinds of authentic, traditional Indian footwear and their journey over the time.
A very contemporary pair of jutti
(Image Source : http://i1.wp.com/rntimes.in/wp-content/uploads/2016/09/Footwear.jpg )
Sustainable Fashion and Indian Textiles Day at Lakme Fashion Week 2017 February 24, 2017 14:38
A new year, a new season and with it new fashion! The annual Lakme Fashion Week Summer/Resort 2017 show was recently held between 1st to 5thFeburary 2017 atJio Garden, Mumbai. The five-day fashion extravaganza showcased both prominent as well as upcoming designers and their innovative designs. What was particularly interesting about this year’s show was one day being dedicated purely to sustainable fashion (link to article on sustainable fashion) and Indian textiles. The second day of the Lakme Fashion Week 2017 was the day that celebrated traditional Indian handlooms and weaves, along with fashion that is environmentally friendly.
Regina Cassandra walking the ramp for Shailesh Singhania design
(Image Source : http://lakmefashionweek.co.in/home/image_gallery )
The Woven Luxury- Patola February 24, 2017 14:36
Silk itself is synonymous to luxury and well-being, but when it comes to Patola Silk of Patan, there is nothing that could beat the grandeur of this luxurious cloth. Embedded in the land of Gujarat, PATOLA is one of the many vivid and ornate arts the land boasts of.
A glimpse of the most opulent art of India
Patola is a form of textile art that employs double ikkat technique of weaving. Crafted from the finest silk, the fabric thus produced is referred to as patola silk. This Opulent art is exclusive to Gujarat and owing to its exceptional magnificence has made its way to every textile museum on this planet.
Revival of Roots February 24, 2017 14:34
A Review Of Anuj Bhutani’s Collection For Lakmė Fashion Week, Summer Resort 2017 & Ways To Personalize Runway Fashion.
It’s almost enthralling to witness, how with every passing day there is a growing urge to revive the loom fabrics, among the Indian designers of the recent times. The aura of the same is refreshing, not only because the designers are coming up with an array of experimentation using these fabrics (blending ‘traditional’ with ‘contemporary’ and creating a complete nouveau look out of it), but also because they are conveying a long forgotten message to the Indians, suffering from the occidental hangover; the message of the sense of ‘belongingness’, the sense of subtle pride, in adorning these fabrics!
Kilim Tote from The Loom
TRADITIONAL-Fashion that Refuses to go out of style! February 17, 2017 16:39
We live in a homeland of traditions- where they are valued way too high, above and over everything and why not? Our traditions and in particular our dresses influenced by unfathomably rich culture of India are the reason we stand distinguished from the rest of the globe.
Agree or not but irony is, that there is nothing more fashionable than age-old TRADITIONALS- you never are at the risk of running out of trend! We don't know if there is a saying, but there has to be one, “when in doubt, wear traditional”; with an elegant piece of traditional clothing in your closet, you never have to think twice. Don't worry, we have a right amount of justification to our claim- when was the last time you frowned at somebody wearing a vintage silk saree, because they looked too outdated? Answer is, Never! Yes, a Saree is a Classic example of, how palatable and flexile our traditional dresses could be, you can carry them to almost any event because they just refuse to budge out of vogue.
Patachitra- Oral history on Cloth. February 13, 2017 12:32
ndia’s association with the loom and the cloth seems almost inevitable and inseparable. This phenomenon is not only relegated to Indian attires; it resonates in various facets of Indian culture; the unique Indian art form ‘Patachitra’ (pronounced as pawtochitro in Bengal) is an example of the same.
Modern Take on Age-Old Angrakhas February 10, 2017 12:51
The best part of fashion is, it keeps coming back-perhaps in new silhouettes, exotic patterns and intriguing styles, but the essence remains the same and more often than not, the contemporary fashion is a revived version of the style deeply rooted in and inspired by the history. Interestingly, the fashion reminisced from the past is the most widely accepted and wearable of all.
One such style that has endured through the ages is the most versatile “Angrakha”. Traditionally, Angrakha is an upper garment worn by men in India, the term is said to have been derived from Sanskrit and its literal translation is “Body Protector”.
Ethnic Elan On Indian Streets February 08, 2017 13:49
The street style is something that has and forever will, remain in vogue. Come to think of it when was the last time you spared two minutes thinking about the relevance of the same? What is after all so immortal about street fashion? The answer to this has forever hovered around us, waiting to be acknowledged.
Street fashion is that variant of style which essentially is not born out of any recognized designer’s psyche and seldom does it come with the burden of inhibitions. It is something that evolves out of one’s own comfort arena, is nurtured with one’s own creative capacity and is immensely influenced by the milieu that one is subjected to. It is this intimate relationship that an individual has with his or her street style, is what makes this trend so inevitable, denying to go out of vogue ever; this is simply owing to the fact that street fashion is something, an individual can have ownership of, since one way or the other it is also largely an impersonation of one’s persona.
Let's Talk Love! February 07, 2017 16:30
Valentine’s Day is round the corner and we are already sensing so much love in the air. Yes, the festival of love is up close, the only one that is celebrated by the love soaked souls of all faiths, ethnicity and class alike.
It's that time of the year by which, the once a secret admirer has mustered enough nerve to speak his lovestruck heart inside out to her beloved. It's the time where even married couples don't want to miss out on adding a little spark of romance in their usually pushed aside love life.
The glittering sophistication of Gota Patti July 14, 2016 19:38
he glittering sophistication of Gota Patti
Gota Patti work, the symbol of royal elegance for centuries in Rajasthan and a favorite of brides around the country, gives anyone adorning it a sheer sense of joy and pride. Historically called and even today Gota Patti work is also known as Aari tari or Zardozi.
5 must visit places in Jaipur July 14, 2016 19:31
Pink city, also called the city of extremes, at it has all that it takes to take your experiences to the extremes of hospitality, taste and adventure. The capital of a land rich famous for its splendor, art, history and culture has allured us all for ages. But what does this mesmerizing city hold the most special in itself? Let’s take a little digital tour here of the things you should never miss in Jaipur next time you are here.
Image source: www.ramblinginthecity.wordpress.com
Fesitivity is in the air! October 07, 2015 16:33
October has already started, and so is the festive mood. Weather is suddenly changing which is a strong indication that Diwali is not far. The festival of lights, which is celebrated in almost all parts of India is an indication that you should pack your summer essentials and fill your wardrobe with winter wear.
Art of Kalamkari October 03, 2015 16:43
Kalamkari is a form of craft which involves free hand drawing and block printing on textiles. Kalam means pen and kari means craftsmanship, hence the name kalamakari. The kalamkari artists generally use natural dyes for their paintings. This art is used to make various products like sarees, dupattas, dresses, paintings, jewellery et al.
How Deepika Padukone wears her saree! August 09, 2015 15:04
The great bollywood diva, Deepika Padukone is often seen wearing sarees during her public appearance. We love her in sarees, and often wait for her desi avatar. Be it a Sabyasachi saree during movie promotions or a Manish Malhotra saree in a movie, Deepika rocks them all. So many people follow Deepika's style statement, for all, those we have compiled her best of appearances in sarees.
The Right Blouse Design April 14, 2015 13:42
The six yards of fabric, popularly known as saree or sari, has so much grace attached to it. People say draping a saree is a tough task, we say carrying it is tougher. Well, when it comes to a saree, we love every part of it. And one of the most important parts is the blouse. A blouse can make or break the deal. So, it's important to choose the right blouse with the right saree.
"Crafts Of India" - The show stopper at Amazon India Fashion Week February 22, 2015 15:18
India has been long known for it's crafts along with Taj Mahal, Banaras, Bollywood, Mahatma Gandhi and many more. This year, India Fashion Week has decided to revive the crafts of India, at it's 25th anniversary.
The "25th" year is marked with many twenty-fives. One being the collaboration of 25 designers show casing their interpretation of khadi at the grand finale of fashion week. Thus giving a new life to the forgotten crafts of India.