News – The Loom


Jutaa Nahi Japani! February 24, 2017 14:39

Traditional Indian Footwear And Their Modern Renditions. 

Why should the ‘jutaa’ be ‘Japani’ if our ‘dil’ is ‘Hindustani’? Let the ‘jutaa’ be Hindustani too, if the ‘dil’ is so! On that note, traditional Indian footwear has a charm of its own. Laced with history, culture and aesthetics, traditional Indian footwear has come a long way from remaining only traditional, in contemporary India.  They may be varied in terms of pattern, style and material but there is a spirit of elegance that is common in them. Till date these shoes serve as the epitome of arduous work of the Indian artisans. Below are short descriptions of three kinds of authentic, traditional Indian footwear and their journey over the time.

Traditional Indian Jutti

Sustainable Fashion and Indian Textiles Day at Lakme Fashion Week 2017 February 24, 2017 14:38

A new year, a new season and with it new fashion! The annual Lakme Fashion Week Summer/Resort 2017 show was recently held between 1st to 5thFeburary 2017 atJio Garden, Mumbai. The five-day fashion extravaganza showcased both prominent as well as upcoming designers and their innovative designs. What was particularly interesting about this year’s show was one day being dedicated purely to sustainable fashion (link to article on sustainable fashion) and Indian textiles. The second day of the Lakme Fashion Week 2017 was the day that celebrated traditional Indian handlooms and weaves, along with fashion that is environmentally friendly.

Lakme Fashion Week

The Woven Luxury- Patola February 24, 2017 14:36

Silk itself is synonymous to luxury and well-being, but when it comes to Patola Silk of Patan, there is nothing that could beat the grandeur of this luxurious cloth. Embedded in the land of Gujarat, PATOLA is one of the many vivid and ornate arts the land boasts of.

 A glimpse of the most opulent art of India 

Patola is a form of textile art that employs double ikkat technique of weaving. Crafted from the finest silk, the fabric thus produced is referred to as patola silk. This Opulent art is exclusive to Gujarat and owing to its exceptional magnificence has made its way to every textile museum on this planet.

Patan Patola

Revival of Roots February 24, 2017 14:34

A Review Of Anuj Bhutani’s Collection For Lakmė Fashion Week, Summer Resort 2017 & Ways To Personalize Runway Fashion.

It’s almost enthralling to witness, how with every passing day there is a growing urge to revive the loom fabrics, among the Indian designers of the recent times. The aura of the same is refreshing, not only because the designers are coming up with an array of experimentation using these fabrics (blending ‘traditional’ with ‘contemporary’ and creating a complete nouveau look out of it), but also because they are conveying a long forgotten message to the Indians, suffering from the occidental hangover; the message of the sense of ‘belongingness’, the sense of subtle pride, in adorning these fabrics!

Kalamkari Dupatta

TRADITIONAL-Fashion that Refuses to go out of style! February 17, 2017 16:39

We live in a homeland of traditions- where they are valued way too high, above and over everything and why not? Our traditions and in particular our dresses influenced by unfathomably rich culture of India are the reason we stand distinguished from the rest of the globe.

Agree or not but irony is, that there is nothing more fashionable than age-old TRADITIONALS- you never are at the risk of running out of trend! We don't know if there is a saying, but there has to be one, “when in doubt, wear traditional”; with an elegant piece of traditional clothing in your closet, you never have to think twice. Don't worry, we have a right amount of justification to our claim- when was the last time you frowned at somebody wearing a vintage silk saree, because they looked too outdated? Answer is, Never! Yes, a Saree is a Classic example of, how palatable and  flexile our traditional dresses could be, you can carry them to almost any event because they just refuse to budge out of vogue. 


Gharara Set

Patachitra- Oral history on Cloth. February 13, 2017 12:32

ndia’s association with the loom and the cloth seems almost inevitable and inseparable. This phenomenon is not only relegated to Indian attires; it resonates in various facets of Indian culture; the unique Indian art form ‘Patachitra’ (pronounced as pawtochitro in Bengal) is an example of the same.



Modern Take on Age-Old Angrakhas February 10, 2017 12:51

The best part of fashion is, it keeps coming back-perhaps in new silhouettes, exotic patterns and intriguing styles, but the essence remains the same and more often than not, the contemporary fashion is a revived version of the style deeply rooted in and inspired by the history. Interestingly, the fashion reminisced from the past is the most widely accepted and wearable of all.

One such style that has endured through the ages is the most versatile “Angrakha”. Traditionally, Angrakha is an upper garment worn by men in India, the term is said to have been derived from Sanskrit and its literal translation is “Body Protector”.


Vintage Angrakha Dress

Ethnic Elan On Indian Streets February 08, 2017 13:49

The street style is something that has and forever will, remain in vogue. Come to think of it when was the last time you spared two minutes thinking about the relevance of the same? What is after all so immortal about street fashion? The answer to this has forever hovered around us, waiting to be acknowledged.

Street fashion is that variant of style which essentially is not born out of any recognized designer’s psyche and seldom does it come with the burden of inhibitions. It is something that evolves out of one’s own comfort arena, is nurtured with one’s own creative capacity and is immensely influenced by the milieu that one is subjected to. It is this intimate relationship that an individual has with his or her street style, is what makes this trend so inevitable, denying to go out of vogue ever; this is simply owing to the fact that street fashion is something, an individual can have ownership of, since one way or the other it is also largely an impersonation of one’s persona. 


Urmi Daga - Fashion Blogger

Let's Talk Love! February 07, 2017 16:30

Valentine’s Day is round the corner and we are already sensing so much love in the air. Yes, the festival of love is up close, the only one that is celebrated by the love soaked souls of all faiths, ethnicity and class alike.

It's that time of the year by which, the once a secret admirer has mustered enough nerve to speak his lovestruck heart inside out to her beloved. It's the time where even married couples don't want to miss out on adding a little spark of romance in their usually pushed aside love life.


Red Dress For Valentines Day


The glittering sophistication of Gota Patti July 14, 2016 19:38

The glittering sophistication of Gota Patti

Gota Patti work, the symbol of royal elegance for centuries in Rajasthan and a favorite of brides around the country, gives anyone adorning it a sheer sense of joy and pride. Historically called and even today Gota Patti work is also known as Aari tari or Zardozi.



Gotta is the Indian term referring to a thin ribbon made of gold, silver or metal thread and Patti is a fabric which runs like a lace and has designs and motifs on it.

Originating from Rajasthan, it is common part of folklore in their daily wear, and from there many designers have picked up to bring to you the best of such a rustic and true craft which is to make anyone happy. 



Gota patti is basically metallic, lustrous and bright embroidery crafted through the applique technique woven first as strips of silver, gold or other colorful ribbons of varied width. It is our own indigenous textile culture whose adornment gives you a sense of romancing the glorious past.


Base fabric and techniques

Various types of the base fabrics are used for applique work like georgette, chiffon in solid dyed, block printed, tie and dye fabric. The cloth work is generally fully complete before gota patti work begins on each fabric.


Gota patti is generally popular for stoles, turban edges, lehengas, kurtis, saree and even men’s kurtis and angrakhas.  In case of gotta patti, embroidery metal strands are passed through the needle in fabric all the way through chain stitch. The single metal wire called "badla", wound on threads called "kesav", bring up the most beautiful works of fabric. Polyester ribbons are commonly used for appliqué work. It is moisture resistant, cost effective and durable 

An artist’s work

Artisans work very hard to bring out the delight of Rajasthan in the form of beautiful gota patti works. The common materials used in this are -

Wooden frame: The Gota Patti work is done on Wooden or metallic frames which are also called adda over which base fabric is put tightly to provide uniform tension and that prevents pattern distortion and eases the work on fabric


Needle: Awe or ari needle used for the process is a variety of the one used for crochet works too.



Other materials: like some stones and beads can also be incorporated in the process, and now a days many combinations of threads and ribbons make up the fabric even more attractive and eye catching. The other materials used with Gota Patti are dory, sitara, beads, sequins, stones etc.



Designs and Motifs

Designs and motifs for all gotta patti works is inspired from nature and its surroundings. In the technique of gota tukdi , gota is cut into shapes such as the flowers, mango, and  some animal motifs as elephant, camel, horse, peacock, parrot, sparrow. Geometric patterns and designs are also very common and are popular in this eye feasting tradition. Gota patti work involves the folding of these pattis designs or embroided and combining them to create elaborate motifs and patterns that are sewn onto turbans, garments, baskets and various other objects. Though fabric one is the epitome of all the craftsmanship.




Your wardrobe is incomplete without gota patti collection. It is the favorite among all traditional embroidery collections and suits all ages and body types. Give yourself the right to luxury with the most fascinating historic embellishments in your clothing.You can even shop some beautiful gotta suits and kurtis on our website


5 must visit places in Jaipur July 14, 2016 19:31

Pink city, also called the city of extremes, at it has all that it takes to take your experiences to the extremes of hospitality, taste and adventure. The capital of a land rich famous for its splendor, art, history and culture has allured us all for ages. But what does this mesmerizing city hold the most special in itself? Let’s take a little digital tour here of the things you should never miss in Jaipur next time you are here.




Image source:


Amber Fort

The most famous of all forts in India, is one of the finest examples of architectural marvel. Open from 9 am to 5:30 pm the fort opens its gates for all visitors. Suraj Pole, the sun facing royal entrance to the fort, is one of the classic blends of Hindu and Mughal architecture. An elephant ride up to Amber Fort is an experience in itself and also provides a livelihood to absolute must. It’s an exhilarating experience to ride up along the cobbled path to the magnificent Fort astride an equally majestic elephant. Watching the Light and Sound Show at the Amber Fort is also a great way to spend an evening in Jaipur.





Abhaneri or PannaMeenakaKund

PannaMeenaKaKund, also known as Abhaneri or PannaMian Ki Baoli, is an eight storey step well. Built in the 16th century, by Gurjarpratihar king SamratMihirBhoj, the sight storey well has criss-cross steps arranged on three sides with small niches created into the walls. Not only did the step well served as a source of water, it was also the place of community gathering where people would come to chat. Relax or swim in the cool waters. Due to its architectural splendor and its intricate unique design, it is now one of the most visited tourist spots in and around Jaipur.





Haveli Tour

Do take a walking tour of Hawelis that have stood time and yet kept the richness alive. This is the best way to explore traditions of this walled city, and experience the life of local communities, their religious practices, food and daily habits. The Hawelis are no less an architectural wonder, and offer the ambience of the rustic heritage. It’s a walk to remember.





One of the major attractions and picturesque landmarks of this heritage city is HawaMahal. This five-storey beautiful palace built of red and pink sandstone was constructed in 1799 by Maharaja SawaiPratap Singh who belonged to Kachhwaha Rajput dynasty. Its beauty and attraction mainly comes from its pyramid shape and the 953 windows or 'Jharokhas' which are decorated with intricate designs. They were made to facilitate the royal women and provide them a view of everyday life through the windows, as they were never allowed to appeared in public.The palace is beautiful and a must visit if you’re in Jaipur.



JantarMantar Observatory

JantarMantar is an astronomical observatory site built in the early 18th century, it is considered to be one of the largest observatories ever built. It includes a set of some 20 main fixed instruments among others. It was designed for the observation of astronomical positions with the naked eye. It is one of the most well preserved historic observatories and is now one of the world heritage sites. It is an expression of the astronomical skills and cosmological concepts of the court of a scholarly prince at the end of the Mughal period - Maharaja Jai Singh 


Shoppers Paradise in Pink City

Many markets are famous for their unique products and crafts in this city –


  • Johari Bazaar is the place to shop from for wedding lehengas with tie and dye, hand embroidery, mirror and kundan work to delicate and dazzling pieces of jewelry.
  • A walk in Bapu Bazaar gives the feel and essence of historic pink city.
  • Nehru Bazaar offers exquisite perfumes, pottery and textiles to trinkets and traditional jootis,
  • Kishanpol Bazaar where you can test your bargaining skills to strike a good deal for all kinds of traditional Rajisthani products.
  • Tripolia Bazaar is the one for our favorite clothing, rich textiles and crafts.
  • I. Road has the Emporia Complex where you can buy decorative and traditional artwork for your home. The huge array of clothes, jewelry, textiles, carpets, artifacts and ornamented handicrafts available here is fascinating.



So your trip to the majestic historic city that breathes crafts is surely incomplete without visiting these lovely shopping paradises. You won't resist coming home with your hands full of shopping bags and heart full of happiness!


Get an intriguing, culturally rich, colorful and vibrant holiday this time in Jaipur. A destination which you haven’t yet added to your bucket list, then its surely missing something.


Also, you can shop the beautiful products of Jaipur on our website


Image Source:  getty images

Fesitivity is in the air! October 07, 2015 16:33

October has already started, and so is the festive mood. Weather is suddenly changing which is a strong indication that Diwali is not far. The festival of lights, which is celebrated in almost all parts of India is an indication that you should pack your summer essentials and fill your wardrobe with winter wear.


Art of Kalamkari October 03, 2015 16:43

Kalamkari is a form of craft which involves free hand drawing and block printing on textiles. Kalam means pen and kari means craftsmanship, hence the name kalamakari. The kalamkari artists generally use natural dyes for their paintings. This art is used to make various products like sarees, dupattas, dresses, paintings, jewellery et al.

 Kalamkari Dupatta

How Deepika Padukone wears her saree! August 09, 2015 15:04

The great bollywood diva, Deepika Padukone is often seen wearing sarees during her public appearance. We love her in sarees, and often wait for her desi avatar. Be it a Sabyasachi saree during movie promotions or a Manish Malhotra saree in a movie, Deepika rocks them all. So many people follow Deepika's style statement, for all, those we have compiled her best of appearances in sarees.

The Right Blouse Design April 14, 2015 13:42

The six yards of fabric, popularly known as saree or sari, has so much grace attached to it. People say draping a saree is a tough task, we say carrying it is tougher. Well, when it comes to a saree, we love every part of it. And one of the most important parts is the blouse. A blouse can make or break the deal. So, it's important to choose the right blouse with the right saree.

"Crafts Of India" - The show stopper at Amazon India Fashion Week February 22, 2015 15:18

India has been long known for it's crafts along with Taj Mahal, Banaras, Bollywood, Mahatma Gandhi and many more. This year, India Fashion Week has decided to revive the crafts of India, at it's 25th anniversary.

The "25th" year is marked with many twenty-fives. One being the collaboration of 25 designers show casing their interpretation of khadi at the grand finale of fashion week. Thus giving a new life to the forgotten crafts of India.